The Six Stages of Adult Student Recruitment
There are six stages leading to a prospect enrolling with you. Having a firm understanding of each of those stages is crucial as you develop a recruitment strategy and plan to enroll them into your programs. With a look at both the marketing and communication with each prospect, this seminar will help you define the life and application cycle of your prospects, and develop a plan that effectively reaches the prospect at each stage of the cycle.
Fourth Dimension Partners Seminars
Fourth Dimension Partners has a selection of seminars that are offered at absolutely no cost to help adult and continuing education professionals grow and learn. Each seminar is one-hour in length, and depending on geography and time, may be offered on-site or via a webinar. Check out the titles and descriptions below. If you have any questions, or need additional information, call us at 484.525.0550, or submit the information form to the right.
Email 101 - The Fundamentals of Email Success
Email marketing has the best potential to help engage your prospects and convert them into students. As more and more programs develop and/or move this communication tool in-house to maximize flat, or even shrinking budgets, understanding how to best develop and implement an email marketing plan becomes essential.
This seminar is designed to develop messages that strategically target your prospect pool with specific and timely content that may be personalized to best address a prospect's questions and needs.
Developing the Critical Eye in Marketing and Advertising
As more and more adult programs are given revenue and registration goals that increase annually, identifying the strategies and wherewithal to meet those goals becomes more challenging. In this seminar, we will review how to best understand and plan for not only the number of students you need to enroll, but also the number of prospects you need to identify through multiple recruitment efforts.
Enrollment Planning from the Ground, Up
This seminar is designed to help adult student enrollment professionals to assist marketing colleagues in evaluating potential marketing and advertising concepts as they are in development. No one understands your students better than those most directly responsible for enrolling them, yet few enrollment professionals understand how to think critically to best evaluate the potential of a marketing concept or advertising spot. Many professionals share concerns with us about the effectiveness of their marketing efforts, but aren't able to properly assist in their development. This seminar is designed to help enrollment professionals play active roles in the development of a marketing and/or advertising campaign.
Seminars
New Seminars COMING SOON:
- Incorporating Video into your Marketing Campaigns
- How Personality Type Impacts Recruitment
- Building Support for New Programs
