Fourth Dimension Partners Teams with TargetX!
Workshop Outline & Topics to be Covered:
- Welcome and Introductions
- Finding & Applying your message in Marketing and Communications
- Advertising mediums and tactics
- Social Media and Email Marketing Tactics
- Measuring for effectiveness and ROI
- Applying your message through Communications
- Streamlining Communications
- Marketing to current students
December 1, 2011: 9:30 AM - 3:00 PM at the TargetX Headquarters in Conshohocken, PA
Aligning Your Marketing and Communications for Adult Programs
We are excited to announce this great opportunity. Two consulting practices, both growing in their own right, have teamed together to expand the services they offer their partners and clients.
In this seminar, we will review marketing and communications plans and identify ways to insure both are integrated and aligned with your program's overall strategy.
We will also review specific mediums for your advertising and discuss tactics to help you generate new ideas to improve the impact and effectiveness of your campaign. Evolving from the facilitator's past successes, we will consider how to apply your message to improve the performance of specific mediums such as TV, radio, outdoor and social media outlets. Note: In case of inclement weather, the make-up date is Tuesday, December 13, 2011.
If your department has faced budget cuts, or limited funds, apply for a scholarship. We provide reduced (and some times free) rates for schools with a need.